If you’ve ever searched for a restaurant, a hairstylist, or even a wedding venue, chances are you glanced Google reviews before deciding to book. Now imagine how important those same reviews are for a small, specialized business, like floral preservation.
For floral preservation artists like Ben and myself, who turn once-in-a-lifetime blooms into timeless heirlooms, Google reviews are more than just kind words, they’re part of an algorithm that helps push clients to us.
Who knew that being a part of the algorithm would be so important. Maybe, the Matrix really was ahead of its time?
Why Google Reviews Matter
A glowing review is more than a pat on the back, it’s a digital word-of-mouth referral that helps new clients trust us before they even click contact. Google reviews are important for search engine optimization (SEO) and directly impact the following in specific ways:
1. Search ranking: Google prioritizes businesses with more (and recent) reviews.
2. Credibility: Reviews validate the legitimacy and quality of your work.
3. Emotional connection: Future clients read about personal experiences, which builds trust faster than any ad ever could.
Why It’s So Hard to Ask
Asking for a review can feel awkward and embarrassing. Even though we’ve poured hours of work, care, and creativity into a piece, it can feel like we’re imposing or being “salesy” when we ask for feedback. We really aren’t. We are just trying to get more customers to come to our page.
Some of us grew up being taught not to ask for praise. Others simply forget in the whirlwind of running a business and fulfilling emotionally delicate orders. But your review helps us in so many ways.
How to Leave a Google Review (And Tips for What to Say)
Leaving a review is simple. I have outlined the steps for you:
1. Go to Google and search the business name.
2. Click “Write a Review.”
3. Share your experience, it doesn’t have to be long! Mention what you ordered, how you felt when you received it, or what made the experience special.
A few prompts to help:
1. Why did you choose to preserve your flowers?
2. How did you feel when you saw your final piece?
3. Would you recommend this service to others
Even just 2-3 sentences can make a huge difference.
Would a Gift Help or Hinder?
I’ve often wondered if offering a small thank-you (like a $10 Starbucks card) would encourage people to leave a review, or would it feel transactional? On one hand, it’s a way to show gratitude. On the other, I never want anyone to feel like they have to “earn” their experience.
So, I’m asking you, would a small gesture like that feel genuine and appreciated, or would it make you second-guess the authenticity of a review?
We live in a world where algorithms decide who gets seen and who doesn’t. Your honest review helps support real artists, small businesses, and handmade work in an increasingly automated world.If you’ve worked with me, thank you. If you’ve left a review, thank you. And if you haven’t yet, now’s a perfect time.